QUALITATIVE DATA
Qualitative data is usually very personal, and about feelings and meaning. Qualitative methods are usually interviews, case studies or participant observation. It is very high in validity and offer depth and meaning.
QUANTITATIVE DATA
Quantitative data is statistical, mathematical and usually focuses on numbers and frequencies than meaning and experience. Quantitative methods are usually questionnaires and experiments. They are also very low in validity as they have no reasons or explanations.
PSYCHO-GRAPHIC DATA
Psychographics is the study of personality, values, attitudes, interests, and lifestyles. It focus's on opinions, interests and activities.
DEMOGRAPHIC DATA
Demographic data is current statistical information of population. Demographics include age, gender, race, social class, employment status, location and disabilities
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